When the day to day does not allow to dedicate to the communication the time and sufficient work is when the solution
happens to outsource the service and hire a communication agency.
There are thousands of big brands competing on the internet. The competition is difficult and even more when nobody knows you or they don't know what company you are. Therefore, small businesses have a very difficult time today. So what can small businesses do? The answer is simple: connect with the consumers.
In fact, connecting with consumers allows your target audience to interact with you, that is, to establish a relationship: know your business, gain their trust and be loyal to your brand, they will look for a unique shopping experience.
The key is to carry out these first steps properly to have a good presence in the networks.
1. Define your objectives
It is important to be clear where you are going, thus, you have to determine what you want to achieves with your presence in social networks in medium long term. Each company has different objectives, for example: promoting products or services, have greater visibility in your sector, improve the online presence, locate new segments or market niches, among others.
2. Select the most appropriate channels
We have a wide variety of social networks that can be difficult to choose the one that suits you best. We have good opportunities to take advantage.
Facebook, The largest global network. With the possibility of creating fan page for companies and consumers can connect with the brand and share their experiences.
Twitter, this social platform works effectively with instant updates such as breaking news or headlines. Therefore, this would have little to offer to the brands, only if they would announce news with relevant content to go viral.
LinkedIn, the use of this network is purely professional, it is the corporate information center that allows the increase of the brand presences in this social media. In addition, it is a space to do business facilitating networking with strategic partners.
3. Be visible
Once you have created your profiles in the most suitable channel for your company, consider having homogeneity according to your brand. Keep in mind that nobody knows you, you don't have fans or followers and need to build your presence in social networks. This phase demands more time and energy. You can make yourself known by using your existing customer base and invite them to be part of your network. In the same way, you can send an email, whatsapp message, etc.
4. Generate value content
Value content is understood as that information that is useful and relevant to the users and allows them to achieve their goals. Value content communicates, helps. Educates and solves, goes straight to the point. By making kwon valuable content you gain credibility and trust among your followers
I created my own bakery business several years ago and thanks to social networks I managed to reach many more people who became my clients and they shared my photos and publications and managed to attract many more people. I upload photos of my cakes every day, I upload recipes that are requested in the comments, I am even venturing into a dessert tour in Lima and my clients are fascinated. Social networks help me achieve what I was so much in need.