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If you are ever asked: Do you consider if your company needs communications … what would you answer? If your answer is "yes" because if a company does not communicate, it does not exist. Therefore, if they ask you: Would you hire a communication agency, would you answering the same?
We could say that 100% of respondents would answer yes, without hesitation in the first question. Meanwhile, in the second question, the answer could be less positive because it implies allocating a budget to what many consider an expense and not an investment.
In general, under agreement, communicating is fundamental for any company and trusting a communication agency is key.
1. Professionalism reasons
Hire a communications agency is to have a team of professionals with experience in the sector, being experts in communications, journalism, marketing, graphic design that allows to reach an enriching consensus among several specialists.
2. Economic reasons
Having a communication department inside a company entails double, even triple the budget, that hiring the service of a communication agency. Consider that the monthly fixed costs such as salaries, compensations, overtime, incentives increase the economic budget. For these economic reasons it is more profitable to hire a communications agency.
3. Productive reasons
When the day to day does not allow to dedicate to the communication the time and enough work is when the solution is to outsource the service and hire a communication agency. The managers of an organization must dedicate 100% to their core business to make the business productive and profitable and not be distracted in reviewing or evaluating managements that are not within their area.
4. Objectivity reasons
Hire a communication agency allows you to see from inside what your company is reluctant to see from within, this means that a communication agency can detect any serious problem in communicative matter given that it is not influenced by the company's own conditionings. It is common for a company to do nothing to resolve this situation due to lack of objectivity. Thereby, a communications agency helps you understand the entire communication framework and proposes tools for solutions.
5. Continuity reasons
There are opportunities that companies appear only once in the media for a matter of context. Then, they stopped having a presence in the media and became a passive company. A communications agency achieves that the media speak of a company continuously and recurrently through a communication strategy that allows the company to be an active reference in the media.
I am totally convinced that every company, in order to enter or maintain itself in force in the market, needs to publicize its product or service. For this to happen effectively, a communications agency with experience, knowledge and creativity, will conveniently help to achieve this goal, through efficient communication strategies and appropriate dissemination channels.